Monday, August 29, 2016

Re-Adressing and Re-Assessing

So it's been about 5 years since I last posted here.
  Not because I've given up completely on the goal that inspired this blog, but purely because of life.
In the meantime my online platform has changed quite dramatically, as have my interests and strategies.
  One thing I've found myself doing is simply plotting along, ignoring the changes and simply "going with the flow", not sitting down and taking the time to actually look at who I'm talking to, what I'm talking about or why I'm doing it.
  And of course in the space of those 5 years the environment in which I'm working in has changed drastically as well. Google is not what it once was, technology is obviously far more advanced than it was then and we have new platforms and devices that weren't in existence back then.
  People look at the internet very differently and digital marketing is a massive industry. Vine happened, attention spans shrunk, livestreaming exists now, augmented and virtual reality have been born.

  So to re-address the environment in which I'm working and the methods in which I'm using to perform that work is incredibly important. Re-addressing my personal place in this ecosystem, the problems that it faces and everything that is occurring is absolutely necessary. It's also necessary to reassess the ways in which I tackle the problems at hand and the strategies I use to build momentum

  I'll begin with current statistics:

Subs- 3,573
Total views- 370,945
Videos- 343

Subs-383
Total views- 24,512
Videos- 177

Subs- 339
Total views- 50,527
Videos- 519

Followers- 1,421
Total views- 5,232

Followers- 638
Tweets- 19.6k

Likes- 114

Instagram:
Followers- 545

Some statistics (for example total views on the Twitch channel) may have been altered from site resets.
Other statistics fluctuate from week to week and have been left out.

  Now for strategy:

Have each week's videos scheduled on Sunday for every 2nd day uploads
Collabs with other YouTuber's every week
More controversial topics
Responding to controversy on the platform
Commenting on similar YouTube pages daily
Utilising community efforts by responding to comments/questions publicly (eg roast me, shout outs and Q&As)
Channel trailer
Page optimisation

Scheduling videos for every 2nd day upload on Sundays
Game reviews
Game code giveaways (contact local devs)
Stream VODS + highlights
Multiplayer game collabs
Commenting on similar YouTube pages daily
Channel trailer
Page optimisation


Upload all old content and stay up to date
Comment on similar channels daily
Channel trailer
Page optimisation


Set up weekly schedule
Stream for 15+hrs each week
Engage viewers by playing with them
Follow goal each stream

Twitter:
Stay on top of trending hashtags/topics
Tweet brands about their products

Facebook Page:
Engaging posts daily
Post on popular topics
Shareable content

Instagram:
Post 1-3x daily
Popular hashtags
Comment on other posts with the same hashtags
Use Canon for higher quality photos


  And I'll be checking in on these stats every month to see how they platforms are progressing!